BELEZA 5 X TOPSHOP
IN SUPPORT OF THE HONG KONG BREAST CANCER FOUNDATION
As part of RCHK's annual fashion show campaign, I got together with a few of their models last Saturday morning to shoot a quick advertorial at Topshop's Hong Kong flagship store. This year, Beleza 5 is donating their proceeds to the Hong Kong Breast Cancer Foundation, and I am honoured to be able to photograph this campaign.
A difficulty, however, was that we were asked to shoot inside the store, where, apart from tungsten lights shining on mannequins and clothing racks, there was no natural light whatsoever. Also, the store was not prepared for a photoshoot.
But for the benefit of time, we had to start shooting at 9:15 sharp since the store needed to open at 10am (yes, it was quite rushed). And so, after brief intros and brainstorming of ideas we started snapping in the two-storey location. Though not exactly editorial, I do think that this shoot went quite well, and it's definitely different. I personally learned a lot during this shoot (and had to deal with lots of last-minute info and contradicting opinions from the team), so to me, this shoot was really worth it.
Click through below to see all the images from the shoot: