Where is BCHK?
Brian HK Chan

Where is BCHK?

A fashion and travel blog by Brian HK Chan

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When's the best time to post on Instagram?

I'm sure lots of you have asked the question: "Is it a good time to post now?" (I get this question a lot from Kody). Even though I'm not a huge social media expert or have a million followers, I've done my fair bit of research and learned a few things from my 'Instagram career' that could probably help you answer that question. 

The 'best time' is the time of the day when the most number of people are flicking through their phones on Instagram and liking/commenting on your pics. 

As you may have guessed, the 'best time' to post on Instagram varies day-to-day. And on top of that, you have to have an understanding of where most of your followers are based, so you can take timezone differences into consideration. Having said all of that, please remember that Instagram is, at the end of the day, just a social media channel. Don't get too caught up with when you should share your happy snap! 

Monday - Thursday

[Morning] 7am: This is generally a good time to post since people are just waking up and are usually checking their phones to see what they missed while they were asleep. People who are on their way to school/work are also on their phones to help kill time on the ride. 

[Midday] 12pm-2pm: Kind of a good time because it's lunch time and everyone's been away from their phones for a while. It's difficult to know when exactly to post though because everyone's lunch time is different (know your followers!)

[Evenings] 3:30pm/5pm: Depending on if most of your followers are students or have a 9-5 job. Lots of people post during this time though, so I usually post a bit later. 


Although the Morning and Midday times still apply on Friday, people usually go out after school/work and may only be on their phones at a later time, so I suggest either 9pm or even later at 1am. You'll be surprised at how many people are still awake at that time. 


[Mid-Morning] 11am: You're not the only who likes to sleep in! Don't post in the morning during weekends because unfortunately, nobody's awake to like it. 

[Super Late] 12am-2am: People like to stay up late on Saturday, so posting during/after your night out is a good idea. 


[Afternoon] 3pm: With Monday creeping up, Instagram might not be the first thing your followers are thinking of. There really is no 'best time' on Sundays since everybody will be checking their phones at different times of the day, so just post whenever you want to. Don't forget to #sundayfunday! ;)

Hope this quick guide gave you some insight and answered your question! If you don't already, follow me on Instagram @brianhkchan for daily updates ;)

- Brian